The Supporter Development Manager plays a crucial role in executing strategic plans to boost community engagement and supporter conversion, helping Pieta achieve ambitious fundraising targets. This role focuses on optimising community fundraising (Darkness Into Light, No More Silence, community events) across supporter acquisition, stewardship, and retention phases to maximise overall Life time value of supporters.
Role & Responsibilities:
Community Fundraising Strategy: Design and implement a strategy that maximises income from community-based fundraising (in partnership with relevant stakeholders), enhances existing campaigns, and builds strong supporter relationships .
Lifetime Value Enhancement: Develop strategies to nurture long-term relationships, encouraging recurring support through personalised communication at each stage of the supporter lifecycle.
Supporter Conversion: Coordinate closely with the Individual Giving team to align community fundraising with individual giving strategies. Develop a pipeline for warm lead transitions to the Individual Giving team, ensuring seamless stewardship and enhanced retention.
Cross-Functional Collaboration: Collaborate with community and non-fundraising teams (e.g., communications, advocacy) to ensure consistent supporter engagement aligned with Pieta’s brand and strategic goals.
System & Process Development: Design and refine systems to track and optimise supporter journeys with a focus on data-driven insights, ensuring scalable and efficient processes across the organisation.
Data-Driven Approach: Use data insights to improve supporter experience, increase income, and enhance donor retention. Regularly analyse donor behaviour and refine segmentation, acquisition, retention, and conversion strategies. Ensure CRM data and reporting compliance with GDPR.
Key Performance Indicators (KPIs):
Develop KPIs for community fundraising efforts to measure conversion rates, average donations, and income growth.
Report fundraising metrics to the Director of Fundraising and Marketing.
Manage budgets for community fundraising activities, adhering to cost-income ratios and KPI targets.
Essential Education, Skills and Experience:
5+ years of experience in community fundraising or campaign management with a record of achieving €2M+ fundraising targets.
Strong knowledge of the supporter lifecycle, with a focus on community and event fundraising.
Proven ability to increase supporter lifetime value and integrate community participants into individual giving.
Data-driven, experienced with CRM systems to support community-to-individual donor transitions.
Experience in digital campaign strategies (email, social media) and collaboration with Individual Giving teams.
Skilled in creating reporting and data insights for optimising donor engagement and conversion.
Team leadership experience to motivate and achieve income targets.
Skilled in cross-department collaboration to enhance donor experiences.
Strong analytical, organisational, and communication skills, with proficiency in MS Word, Excel, and PowerPoint.
Commitment to Pieta’s values, with a collaborative approach to organisation-wide activities.
Other Requirements:
Regular meetings with the Director of Fundraising and Marketing for strategic planning.
Ability to develop initiatives to strengthen Pieta’s fundraising capabilities.
Willingness to take on additional responsibilities as needed.
How to Apply:
Applications for this post should be made via Apply Now by 30th January 2025. Please attach a CV and cover letter outlining your particular suitability for the role.
Pieta is an equal opportunities employer, meaning we do not discriminate based on age, race, colour, religion, ethnicity, national origin, sex, sexual orientation, or physical/mental disability. We are committed to a diverse and inclusive workplace for all. We offer additional support to those with additional requirements. Please let us know if you require support ahead of your interview.