Digital Fundraising Lead

Are you a strategic and data-driven digital marketer seeking to make a meaningful impact? Join Pieta as our Digital Fundraising Lead and apply your expertise to drive transformative change while advancing your career in a leadership role.

We are seeking an experienced Digital Fundraising Lead to develop and execute a comprehensive digital fundraising strategy focused on donor acquisition, engagement, and retention. This role is pivotal in driving sustainable income growth across key areas, including Darkness into Light, Individual Giving (IG), Corporate, and Community Fundraising.

Reporting to the Supporter Development Manager, the successful candidate will have the opportunity to lead digital innovation while collaborating closely with fundraising managers, creating tailored digital solutions to meet income goals. With a particular emphasis on increasing income, this is an exciting chance to step into a leadership role where creativity and data-driven decision-making meet purpose.

Own and Lead Digital Fundraising Strategy:

• Develop and implement a digital fundraising strategy that supports acquisition and retention across core income areas, including Darkness into Light, No More Silence, Individual Giving, Corporate, and Community Fundraising.

• Innovate with new approaches to engage diverse audiences and maximize income potential.

Collaborate Across Teams:

• Partner with the Head of Campaigns, Corporate, IG, and Community teams to identify digital needs and create tailored strategies for growth.

Campaign Development & Execution:

• Design and deliver innovative digital fundraising campaigns across multiple channels (email, social media, paid media, PPC, SEO) to attract new donors and retain existing supporters.

• Develop segmented donor journeys to nurture long-term relationships and increase lifetime value.

Analytics & Optimization:

• Track, measure, and report on campaign performance, analysing ROI, conversion rates, and key performance indicators (KPIs).

• Use insights to refine and optimize future campaigns, including A/B testing and funnel improvements.

Support Stewardship & Engagement:

• Build tailored digital content to strengthen donor relationships and ensure digital supporters feel valued.

Collaborative Planning:

• Work closely with Fundraising Managers and stakeholders to align on goals, create strategic plans, and deliver operational outcomes.

Budget Management:

• Oversee digital budgets, ensuring campaigns are cost-effective and align with fundraising goals.

 Key Areas:

• Optimize the digital components of Pieta’s flagship Darkness into Light event, increasing participation and donor conversion.

• Develop targeted digital strategies for Individual Giving, Corporate Fundraising, and Community Fundraising.

Key Skills & Experience:

• Proven track record in digital marketing or digital fundraising, with experience delivering successful campaigns

• Strong understanding of digital marketing channels (email, paid social, SEO, PPC, Google Analytics)

• Experience with donor or customer segmentation and building engagement journeys

• Analytical mindset, with the ability to interpret performance metrics and drive data-informed improvements

• Excellent communication and collaboration skills, with experience working across teams

• Knowledge of the charity sector. Experience with large-scale events like Darkness into Light is a plus

• Strong project management skills and the ability to deliver results under pressure

What You’ll Gain:

• The opportunity to lead strategy: Take ownership of a growing digital fundraising function in a leadership role that offers autonomy and creativity.

• Work with purpose: See the tangible impact of your work as you help drive income to support Pieta’s life-saving services.

• Develop your skill set: Gain exposure to strategic planning, multi-channel campaigns, and cross-functional collaboration in a growing national organisation.

Applications for this post should be made via Apply Now by 10th January 2025. Please attach a CV and cover letter outlining your particular suitability for the role.

Pieta is an equal opportunities employer, meaning we do not discriminate based on age, race, colour, religion, ethnicity, national origin, sex, sexual orientation, or physical/mental disability. We are committed to a diverse and inclusive workplace for all. We offer additional support to those with additional requirements. Please let us know if you require support ahead of your interview.