Digital Content Coordinator

Reporting to the Communications Manager, the primary objective of the Digital Content Coordinator is to collaborate with internal teams to create social media content that aligns with Pieta’s mission, engages our audiences, and helps raise vital funds to support our services.

Social media strategy and content creation:

• Possess an editorial mindset with a marketing approach, strong communication, and writing skills, and the ability to source and create content

• Develop and execute a social media content calendar across all major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube)

• Create engaging, shareable content including text, images, videos, and infographics, tailored for each platform

• Stay current with social media trends, best practices, and emerging platforms to enhance Pieta’s social presence

• Collaborate with the Funding and Advocacy team to design, modify, and create social media assets that are consistent with our brand guidelines

Community engagement and growth:

• Actively engage with Pieta’s followers and supporters by responding to comments, messages, and queries across all platforms

• Foster a sense of community among followers, encouraging dialogue and participation in Pieta’s campaigns and initiatives

• Liaise with stakeholders, volunteers, and advocates to amplify our message and engage in collaborative campaigns

Campaign management and performance analysis:

• Support digital campaigns for fundraising, advocacy, and awareness, ensuring alignment with Pieta’s objectives

• Measure and report on the performance of social media content and campaigns, using insights to optimise future content

• Monitor social media metrics (engagement rates, impressions, conversions) and track the effectiveness of content and campaigns

Collaboration and training:

• Work closely with the communications, digital, advocacy and fundraising teams to ensure cohesive messaging across platforms

• Train staff and volunteers on social media best practices and strategies, ensuring the broader team understands how to engage effectively online

• Contribute ideas for innovative campaigns to drive awareness and support for Pieta’s mission

• Proven experience as a Social Media Content Coordinator or similar role

• Excellent written communication and copywriting skills, with a creative eye for design

• Proficient in presenting and public speaking

• Demonstrated expertise in managing multiple social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube)

• Familiarity with accessibility standards and usability best practices for digital content

• Strong understanding of social media metrics, SEO, Google Analytics, and the ability to analyse data to improve content

• Strong video and audio production skills and familiarity with design tools such as Canva, Adobe Creative Suite, etc.

• Ability to develop engaging multimedia content, including image and video production

• Highly organised with strong time-management skills, able to meet deadlines and manage multiple projects simultaneously

• Collaborative team player with the ability to work independently and on own initiative in a fast-paced environment

Desirable:

• Experience in the non-profit sector, particularly in social causes such as mental health or suicide prevention

• A relevant third-level qualification in marketing, communications, or a related field

• Full, clean driving license for occasional travel to support campaign activities

Applications for this post should be made via 'Apply Now' by 30th October 2024. Please attach a CV and cover letter outlining your particular suitability for the role.

Please Note: Garda Vetting is required for the successful candidate.

Pieta is an equal opportunities employer, meaning we do not discriminate based on age, race, colour, religion, ethnicity, national origin, sex, sexual orientation, or physical/mental disability. We are committed to a diverse and inclusive workplace for all. We offer additional support to those with additional requirements. Please let us know if you require support ahead of your interview.